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The Centre for the Study of Behaviour Change and Influence

Tuesday, 12 July 2016

Seminar seven synthesis document now available!

You can now view the synthesis document for seminar seven by clicking on the relevant 'quick link' at the top right hand side of this page.

Tuesday, 5 July 2016

ESRC #7 as it happened - live Twitter feed

Thanks to all of you who attended our seminar on 21st June at the Wellcome Trust. In addition to our live blog, we also live tweeted the event from our @bchangeseminars Twitter account. You can now view the archive below.

21/06/2016 12:02
Welcome to the live blog for #ESRC7. @FiSpotswood is introducing proceedings.
21/06/2016 12:05
@joinson is now introducing Sabine Trepte, our first speaker. #ESRC7
21/06/2016 12:07
Sabine: Four scenarios of Privacy Behaviour Change. Longitudinal studies in privacy behaviour change  #ESRC7
21/06/2016 12:08
Market research - people are very concerned about their online privacy, but don't always act on those concerns #ESRC7
21/06/2016 12:10
Scenario 1: do negative experiences influence particular privacy behaviours? #ESRC7
21/06/2016 12:11
If you receive a hostile message on FB, then half a year later would you be more or less likely to share your information? #ESRC7
21/06/2016 12:12
Negative experiences influenced subsequent informational privacy behaviour  #ESRC7
21/06/2016 12:13
Scenario 2: in a longitudinal study, participants answered 3 questionnaires in the course of one year #ESRC7
21/06/2016 12:14
Questions here were more positive and were about how often people received social support #ESRC7
21/06/2016 12:15
Self disclosure and social support are strongly connected. The more you disclose, the more support you tend to get online #ESRC7
21/06/2016 12:16
In 'real life' people see that others need help - they don't necessarily have to disclose it to get social support #ESRC7
21/06/2016 12:18
@Ruba_AbuSalma welcome! We hope you enjoy the seminar. #ESRC7
21/06/2016 12:20
3) technical aspects of legislation 4) protection strategies #ESRC7
21/06/2016 12:20
Developed the online privacy literacy scale. 4 dimensions: 1) how people know about institutional practices 2) knowledge of laws
21/06/2016 12:26
Scenario 4: can we teach people how to understand online privacy? #ESRC7
21/06/2016 12:27
Informational privacy was affected by privacy tutorials #ESRC7
21/06/2016 12:29
Maybe we need positive privacy? Privacy tends to have negative implications. Maybe it could be a positive experience? #ESRC7
21/06/2016 12:31
Alessandro Acquisti is speaking now about Privacy Nudges #ESRC7
21/06/2016 12:31
Sabine concludes her talk - thank you Sabine #ESRC7 https://t.co/wLSjWjx11w
21/06/2016 12:33
Online privacy decision making nudging is hard. Can privacy nudges help? #ESRC7
21/06/2016 12:34
Study 1. Things people regret doing on FB #ESRC7
21/06/2016 12:35
What do people regret sharing on FB and why do they post things they later regret? #ESRC7
21/06/2016 12:36
Simply not thinking about it in the heat of the moment: you are excited or angry and don't think about the consequences #ESRC7
21/06/2016 12:36
Strong majority of participants did regret having posted something on FB, usually related to sex or profanities #ESRC7
21/06/2016 12:38
Similar study about Twitter regrets #ESRC7
21/06/2016 12:39
What states lead to regret? How quickly did you regret it? Large scale online survey #ESRC7
21/06/2016 12:40
Compared regrets in face to face conversations with regrets on Twitter. Classified different types of regret #ESRC7
21/06/2016 12:41
14% of Twitter participants reported regretting expressive content #ESRC7
21/06/2016 12:42
On Twitter you can delete, in real life you say sorry. More people reported deleting tweets than they do saying sorry #ESRC7
21/06/2016 12:43
Do people want to change the things they do online? #ESRC7
21/06/2016 12:43
Easier to delete a tweet and pretend it didn't happen than say sorry face to face #ESRC7
21/06/2016 12:45
Is there something you would like to change regarding your behaviour on social media services? Not a negative question #ESRC7
21/06/2016 12:46
People wanted to get more attention or to cultivate their personal brand #ESRC7
21/06/2016 12:46
Interestingly found that 23% wanted to post more #ESRC7
21/06/2016 12:47
31% did want to use social media less, usually for time-related reasons or because they were receiving negative emotions #ESRC7
21/06/2016 12:49
So how do we help people achieve these goals? Can we modify the FB interface to do this? Developed Chrome add on for FB #ESRC7
21/06/2016 12:51
Saw no change initially, but then introduced nudges. E.g. Delaying posts with a timer to delay disclosure #ESRC7
21/06/2016 12:53
Another nudge would randomly pick 5 random friends to post statuses to. Makes you realise specifically who will see the post #ESRC7
21/06/2016 12:57
Angela Sasse is now taking the stage. Lessons from the Security Awareness Trainwreck #ESRC7
21/06/2016 12:57
Alessandro wrapping up his fascinating talk on nudges in privacy behaviour #ESRC7 https://t.co/wviQYn7swS
21/06/2016 13:03
People should be protecting themselves better, and there are a lot of campaigns trying to achieve this, eg Google Good to Know #ESRC7
21/06/2016 13:04
Problem is there is so much confusion, they are not thinking about how this arrives in mailboxes. Recent one got flagged as spam #ESRC7
21/06/2016 13:05
Also, we don't want to scare people off doing stuff online completely #ESRC7
21/06/2016 13:07
Some resources really not helpful - e.g. Citizens Advice Bureau has a dead link...puts you off finding good advice #ESRC7
21/06/2016 13:10
Is security education working? ISF report 2014 - people are doing security awareness in organisations but not changing behaviour #ESRC7
21/06/2016 13:12
Phishing training: companies catching own employees out by fabricating phishing emails. Doesn't show trust in organisations #ESRC7
21/06/2016 13:14
Awareness is only the first step in changing behaviour #ESRC7
21/06/2016 13:14
In study same people who clicked on a phishing email once did so again and again - not changing behaviour. Need to engage! #ESRC7
21/06/2016 13:18
Need to get people to do things automatically and learn new behaviours online so they don't even have to think about it #ESRC7
21/06/2016 13:20
This is the opposite of a 'quick fix' - will take time and effort https://t.co/0cHJdwVGxW #ESRC7
21/06/2016 13:21
That concludes Angela's talk. Q&A now starting #ESRC7
21/06/2016 13:24
You need to tackle stuff through design, not telling people off - Angela #ESRC7
21/06/2016 13:30
Fearful of nudges when they are suggested as a complete alternative to other interventions, but they have their place - Alesaandro #ESRC7
21/06/2016 13:33
Q: will behaviours learnt at work transfer to behaviour at home? #ESRC7
21/06/2016 13:43
Now we break for tea and coffee. Back at 15:10 #ESRC7
21/06/2016 14:13
@joinson is restarting the seminar by discussing individual state, trait and contextual factors in security behaviours #ESRC7
21/06/2016 14:14
Individual Susceptibility in Differences to Influence Techniques (IDSIT) project #ESRC7
21/06/2016 14:16
Understanding malevolent influence techniques. Big literature review conducted, working with organisations re: phishing attacks #ESRC7
21/06/2016 14:18
Older people are particularly susceptible to influence techniques #ESRC7
21/06/2016 14:19
Scams rely on more traditional social psychological and marketing techniques such as reciprocity, emotional, urgency #ESRC7
21/06/2016 14:20
Are some people more susceptible than others? If so, why? #ESRC7
21/06/2016 14:21
People who work in hierarchical organisations are more likely to succumb to influence techniques #ESRC7
21/06/2016 14:22
Levels of awareness and tendency to trust, sensation seeking, perception of risk all factors in influence techniques #ESRC7
21/06/2016 14:24
When people are tired they are more easily influenced - these are state-based fluid factors #ESRC7
21/06/2016 14:25
Context also a factor. Different attacks exist for different types of organisation #ESRC7
21/06/2016 14:26
Can we identify the interaction between all of these different factors within these social engineering techniques? #ESRC7
21/06/2016 14:27
Trying to unpick different types of influence to look at ways to protect people #ESRC7
21/06/2016 14:34
Experimental studies. 1) interruptions in the form of security pop ups. Some pop ups legitimate, others not #ESRC7
21/06/2016 14:39
@joinson concludes his talk and makes way for Debi Ashenden #ESRC7
21/06/2016 14:40
Applying social marketing to cyber security #ESRC7
21/06/2016 14:43
Social marketing is often used in clearly defined behaviour change problems. Cyber security is a very complex problem #ESRC7
21/06/2016 14:46
Poor security culture, poor communication and a lack of awareness all contribute to the insider threat #ESRC7
21/06/2016 14:47
Could we try and improve the relationship between security practitioners and the rest of the business? #ESRC7
21/06/2016 14:57
If people aren't following Drs advice when their lives are a stake, why do security practitioners expect people to follow theirs? #ESRC7
21/06/2016 15:05
Changing behaviour: security practitioners looked at different ways of changing behaviour: hug, smack, shove or nudge? #ESRC7
21/06/2016 15:08
Thanks to Debi who has now concluded her talk. Ian Brown is now taking the floor and talking about privacy market failures #ESRC7
21/06/2016 15:13
Market failures come from market asymmetry #esrc7
21/06/2016 15:16
Most individuals are bad at weighing up immediate benefits versus deferred uncertain cost decisions #esrc7
21/06/2016 15:27
Need to design systems from the ground up to protect privacy #esrc7
21/06/2016 15:31
Ian Brown finishing up his talk #esrc7 https://t.co/yPlO7s6LLi
21/06/2016 15:35
RT @FiSpotswood: @CSBCI_UWE  #esrc7 The benefits of data protection regulation for achieving online security. Moving beyond an individualis…
21/06/2016 15:37
That's it, all the speakers are done and we're into the last Q&A session #esrc7
21/06/2016 15:49
@joinson as with all of these seminars, the battle of individual responsibility vs infrastructure comes up again and again #esrc7
21/06/2016 15:50
We've got to have an understanding of the whole piece, not just one part of it #esrc7
21/06/2016 16:00
And that's it! Thanks to all who came today. Safe journey home #esrc7

Monday, 13 June 2016

Not long to go now until our seventh seminar in the 'behaviour change' series at The Wellcome Trust, London on 21st June. For those who don't know, we have a handful of tickets remaining, so book your place now via Eventbrite!

Friday, 8 April 2016

Monday, 14 March 2016

ESRC #6 as it happened - live Twitter feed

Welcome to the live Twitter feed for #esrc6
Professor Alan Tapp has started us off with his talk on the relationship between cyclists and motorists #esrc6
Discussing Road Wars project and the subject of harmony on the roads #esrc6
Prof Tapp discussing comments people make about cyclists. Lots of talk of Lycra #esrc6
Criticisms in the media about cyclists. 'Cycling is the most damaging thing for London since the Blitz!' Nigel Lawson #esrc6
Politicians not innocent either. Claims in House of Lords that cycling more dangerous than driving are very damaging #esrc6
8 million adults say they are making plans to cycle, but they don't do it #esrc6
RT @DaveJMcElroy: #esrc6 @BChangeSeminars starts by examining the cyclist-motorist conflict #cycling
People don't cycle because they see it as dangerous. Meanwhile motorists get confused by cyclists #esrc6
No moral differentiation between cyclists and motorists - no logic to it at all. #esrc6
Cyclists behave badly but it doesn't tend to have the same consequences #esrc6
You end up with discrimination and negative behaviours #esrc6
People tend to blame the others and you end up with road wars. Motorists don't understand cyclists #esrc6
The Nice Way code - got slammed by cyclists. #esrc6
It's complicated. Can we get to a point where there is more understanding and harmony? #esrc6
Education, marketing and psychological techniques all possible, but you need money #esrc6
Can we start a social movement? Sometimes you need a big social trigger to change things. Also need a sense of humour #esrc6
Prof Tapp has finished his talk and is taking Q&A #esrc6
Need to make cycling a way of life as it is on the continent #esrc6
Next speaker is James Faulconbridge #esrc6
Going to talk about commuting, practice theory and fleximobility #esrc6
Project funded by UK energy programme. We all know we need big change - we think of travel behaviour as static and habitual #esrc6
That was the premise for the project. Two year longitudinal study in Brighton and Lancaster #esrc6
Are we missing something by focusing on the psychology? Dominant interventions seem to be on disincentivising driving #esrc6
What is travel? What is involved in 'doing' cycling? What competencies and materials do you need? #esrc6
A bit of nudging and info can invoke change, but nowhere near enough. Need more structural changes #esrc6
Even leisure cyclists might not cycle to work- requires a whole different set of competencies #esrc6
RT @DaveJMcElroy: Capitalising on moments of chaos @Disruptionproj with James Faulconbridge. Good chance to reset entrenched habits? #esrc6
Spatial complexity - people are going to multiple places in one journey under tight time constraints #esrc6
Fleximobility thinks about the whole system and how you can make structures more dynamic #esrc6
About making it possible to use the bike or the us more of the time. Not about abandoning the car completely #esrc6
Need to create time and space and environment that is more open to sustainable forms of travel #esrc6
Greater flexible working, relaxing the time pressures - need to move from space-time rigidity #esrc6
Low carbon travel needs to recognise as a practice in its own right #esrc6
Need to think about wider structural issues and how they could compliment the changing of attitudes and behaviours #esrc6
James Faulconbridge concludes his talk and is ready for Q&A #esrc6
Need to recognise that not everyone makes regular a to b trips. There are other complexities to juggle - school, clubs, leisure #esrc6
Need behavioural and structural change and less focus on the individual #esrc6
Adrian Davis is the next to speak #esrc6
Different sectors and specialisms tend to exclude others and make problems when they try to collaborate #esrc6
Challenge for better integration of the value of evidence. Different professions have a different interpretation of key concepts #esrc6
Where does evidence sit in local government? We do what the politicians say we must do #esrc6
We often use a common sense approach, which might not necessarily be the same as the evidence base #esrc6
Why do we lose the evidence pathway in local government? We should be using most robust evidence as standard #esrc6
Important to build appropriate relationships for collaboration #esrc6
Translational research - de-jargonising academic work to ensure evidence does get to practitioners #esrc6
Need appropriate branding to get robust evidence to the right people #esrc6
Thanks to Adrian Davis who has now finished and is taking Q&A #esrc6
Reconvening after lunch for Sally Cairns' talk: some thoughts on changing mobility behaviour #esrc6
Car use coming down in urban areas. Evidence that change is happening anyway. #esrc6
35% of adults changed mobility behaviour on a week day during the Olympics, so change is possible #esrc6
A lot of evidence that behaviour change is possible in the right context. Synergy is important too #esrc6
Massive growth in teleconferencing offers opportunity to reduce the need for business travel #esrc6
Also big change in availability of information online - Google maps, travel apps etc. Smart travelling for informed decisions #esrc6
Diversification of active travel - scooters, electrically assisted bikes. Makes active travel more inclusive #esrc6
Self quantifiable feedback mechanisms more available to people. Effective interventions and increasing scope to influence behaviour #esrc6
Mobility behaviour can change and making a difference is possible. #esrc6
Sally Cairns concludes her talk. Q&A now #esrc6
Question about whether limiting car parking is effective in implementing behaviour change #esrc6
Sally: yes, but it has to be part of a wider strategy. Offer incentives for other modes of transport too #esrc6
Success depends on what other options are #esrc6
RT @stella_warren: Interesting talk on Fleximobility by @JRFaulconbridge. Now on @Adrian4Davis taking a look at the evidence     #esrc6
Thanks to Sally Cairns - Graham Parkhurst is next to speak #esrc6
There is an opportunity but we need to do much better targeting says Graham #esrc6 https://t.co/iqggfc2WgJ
What really matters is how much a car is driven, not what the emissions are #esrc6
Need both behaviour change and technical fixes #esrc6
No doubt that behaviour does change and has changed enormously #esrc6
Society and space reorganised in the 1970s when cars became a necessity #esrc6
Polarisation in behaviours. Could be that families over 30 more dependent on the car #esrc6
Why aren't we seeing better results given the amount of work that's going into studying travel behaviour #esrc6
75% of journeys of less than one mile, people already walk. Suggests people will use alternatives where conditions allow #esrc6
Bristol's cycling has increased by 93% over past 2 years, but car use also gone up #esrc6
Our messaging for behaviour change is just too weak #esrc6
Smoking and alcohol use have much more effective messaging strategies #esrc6
Speeding and road user behaviour: also clearer messaging, examples of what can go wrong, consequences etc #esrc6
Need a clearer sense of responsibility #esrc6
Communication needs to be realistic. Previous messaging has been confusing #esrc6
People can have wishful thinking - giving up something else excuses other non-green behaviours. Not always the case #esrc6
Something akin to personalised carbon planning is needed #esrc6
Has to be voluntary-based but need a clearer sense of which behaviours are most damaging for the climate #esrc6
Concludes Graham's talk, Q&A now #esrc6
Chris Mather is now taking the stage to discuss a practitioner's view #esrc6
Q to audience- what do TfL do? A- everything on rubber and rails #esrc6
River services and cable cars also TfL's responsibility #esrc6
Vital to keep London moving - Europe's first mega city #esrc6
A lot of political pressure. New mayor coming in - will be the boss. He leads regardless of the evidence base #esrc6
Need to invest in infrastructure. We are building lots of big capital projects #esrc6
Acton to Barking cycle path in progress #esrc6
Some of these infrastructure changes will force behaviour change whilst creating additional capacity #esrc6
Intelligent management of the road network - can change signalling remotely to ease congestion on demand #esrc6
But, with all of that we still can't keep on top of growth in demand in London in the long term #esrc6
Do you have to travel? Can you work remotely? Can you do a conference call instead? #esrc6
Olympic Games stopped people using cars in the city. Got all the athletes to their events on time #esrc6
But people went back to their old behaviours after the games #esrc6
Schools programme - STARS. Get kids involved with schools travel advisors. Walking buses, cycling to school weeks #esrc6
Average 8% reduction in car use as a result #esrc6
Also work with workplaces on increasing cycling #esrc6
RideLondon - have to demonstrate real behaviour change to justify closing down London streets for the event #esrc6
Road user charging has got to happen, it's just a question of when #esrc6
Parking is political plutonium - nobody wants to take parking away. A lot of traffic produced by people looking for parking spaces #esrc6
More night time deliveries coming in, spreading freight over 24 hours #esrc6
Driverless cars will have a massive impact on TfL's revenue #esrc6
Chris Mather has finished his talk #esrc6
Q&A now. Congestion charge: price is not a factor. Those who use it now would use it at any price #esrc6
A challenge of a confusion of innovations that don't link up - eg Uber wasn't part of the plan, so how do you keep on top of it? #esrc6
Things like Uber can put you on the back foot, but TfL are trying to stay on top of it. We are open to mobility trials #esrc6
Ride London was a direct legacy of the Olympic Games. We spent a lot of time evaluating the impacts #esrc6
Housing infrastructure will be a key aspect of future planning for transport #esrc6
General Q&A now. A massive thank you to all of our speakers today as we wrap up... #esrc6
...also a big thank you to @arnolfiniarts for an amazing lunch - a lot of very good feedback! #esrc6